Globally Real Time Trading has been a reality since the last three years and spend that traditionally used to go to ad networks are now passing through the automated platforms.
Buyers are rapidly embracing programatic buying and buy-side technology is designed to help buyers get the lowest price. While the supply side is pushing for higher prices through price floors.
In a real-time bidding auction the publisher sets the minimum price (i.e. floor price). To maximize your revenue, Netric sets, within 20 milliseconds, the optimal floor price by analyzing buyer behavior, session length, trading volume, and numerous other factors.
Netric helps you to create your own private marketplaces, where certain buyers get preferred access at specific prices and conditions, that you as a publisher agree with the buyer. Our services team in Stockholm helps you understand and interpret the bidding patterns on your inventory and how the different private marketplace strategies could fit your revenue strategy.