3 billion nordic ad views

Netric is the Nordic publishers partner when it comes to providing the highest competition and yield for your unsold ad inventory.

Ads are served with your full control with the best suite of protection tools there is to find in the market, avoiding channel conflicts and giving you the best brand protection.

Connect to all demand

Netric sales offer publishers a platform that enables you to connect with demand partners and sell your ad inventory in real time. We connect you to all ad networks, demand side platforms, ad exhanges and agency trading desks.

We help you to maximize your inventory by selling every impression in an auction based inviroment where you set all rules.

Our technology is designed to maximize your revenue and support your monetization strategy. Capabilities include:

All RTB buyers

Access to all local and international ad networks

Create your own private marketplace

Optimization across all buyers 24/7

Independently of the method of buying, once in our platform, all buyers and campaigns compete in real time for every impression. Our machine-learning algorithms analyze numerous factors to select the highest paying ad and maximize revenue.

Full insight

Our platform provides you with a complete insight of all advertising activity across your inventory. Together with our tool our team helps you to make better decisions regarding your total ad business.

We give you insight of your Inventory

Revenue and buyer analysis reports

Protection analysis reports

Custom reporting, create your own report with all the important parameters for you and your sales team.

Daily RTB reports

We give you insight of your buyers

Identify buyers that bid on your inventory

Reports of how much your blocked advertisers want to bid on your inventory

Which agency trading desks and specific advertisers are coming through

How much is a specific buyer bidding on your inventory and compare that to other sites across our platform

Protection means quality

To maximize your revenue you need as many buyers as possible competing on your inventory, but we know that ad quality is an important thing for you as a premium publisher. Netric provides total transparency and we give you full control over which buyers are active and how they access your inventory.

We also reduce channel conflicts and protect your revenues with custom price floors and blocks against individual advertisers, audience segments, DSP's, agencies etc.

Ad quality control

Ad screening: our technology screens all ads before they go live on your page, as soon as a blocked ad or an unknown is found in the process it will not be shown

Active blocklist management

Vantage: a plugin tool for you as a publisher that allows you to block ads in real time

24/7 quick response on ad quality issues

Direct sales pricing protection

To protect your premium sales rate card we can block advertisers and industies, install floor prices on a advertiser level and help you create and guide you on your private marketplace strategies.

Real time bidding

Could any of us imagine a world where we buy air line tickets, hotell rooms or stocks without an automated trading procedure? The automated trading creates dramatic efficiencies.

Globally Real Time Trading has been a reality since the last three years and spend that traditionally used to go to ad networks are now passing through the automated platforms.

Buyers are rapidly embracing programatic buying and buy-side technology is designed to help buyers get the lowest price. While the supply side is pushing for higher prices through price floors.

In a real-time bidding auction the publisher sets the minimum price (i.e. floor price). To maximize your revenue, Netric sets, within 20 milliseconds, the optimal floor price by analyzing buyer behavior, session length, trading volume, and numerous other factors.

Private marketplaces

Netric helps you to create your own private marketplaces, where certain buyers get preferred access at specific prices and conditions, that you as a publisher agree with the buyer. Our services team in Stockholm helps you understand and interpret the bidding patterns on your inventory and how the different private marketplace strategies could fit your revenue strategy.