With customised adserver setups, header bidding and SPO all growing ever more popular, we felt it was time to add more dedicated technical expertise to the Netric team. So we welcome Thomas Nikitin as our latest recruit, and first Sales Engineer. Previously he was VP of Engineering at Stardoll. Among other things in his new role at Netric, he will be responsible for custom integrations and header setups for publishers.
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We’ve already spoken about the different auction types out there, and how they impact on everything we do in programmatic. What was once a technical insiders-only subject has become required reading for everyone in advertising – from brand bosses, to frontline publisher sales teams.
Read More"The great promise of programmatic has always been that opportunity of showing the right ads to the right audience at the right time."
"In other words, programmatic brings relevance – while also increasing revenue for publishers. At the same time, it should always respect the visitor – which is something that I believe, as we move further into this year, will become more of a standard."
Read MoreLeeads was founded about eight years ago by ex-Schibsted employees. The idea was to set up a new kind of tech-focused sales house, that would represent publishers both individually and collectively by vertical.
I joined the team around four years back, focusing specifically around growing our publishers’ programmatic business. We are also preparing for a new technical setup that will take us into the programmable era, looking into outdoor, audio/podcast to name a few, as they also become automated.
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50 of the leading publishers in Sweden gathered together last Wednesday at Berns for our latest event – covering both the latest product updates, as well as analysing the most recent market trends.
Presented alongside our partner Rubicon Project, these events give our customers fuel to keep growing their programmatic businesses – and a chance to catch up with colleagues – all in just a couple of hours.
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With a shared population of just 27 million, the Nordic countries are some of the most advanced, creative digital advertising markets in the world. Here are five charts showing where they stand right now:
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There is a lot of talk right now in ad tech town on real-time auctions. And specifically, about the 2nd price versus 1st price model, and which is best. Now if I haven’t lost you already, stay with me for just a minute.
Read MoreAppNexus and Rubicon Project have announced the creation and launch of Prebid.org, Inc., an independent organization dedicated to the development and promotion of open-source header bidding solutions and other open-source tools to drive publisher monetization. A collaborative effort of industry partners, Prebid.org is open to all parties advocating for unbiased and efficient monetization solutions and a digital advertising ecosystem that thrives through fair competition
Read MoreVictor Hammarstrand is joining Netric as our new Account Director. Following stints at IUM, where he was Programmatic Strategist, and Joinville before that. We caught up with Victor to get his thoughts on programmatic in the Nordics from the buyer’s perspective
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With the rise of header bidding especially, our field has arguably become more complex than ever – despite our own efforts to educate and explain how it doesn’t have to be this way. And we believe the addition of nToggle’s smart tech and people is another important step towards a clearer, more effective and profitable marketplace all round.
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