In this article, I will try to explain five key new developments in programmatic right now, plus showing they’re not that complex after all. And crucially, how they’re not all just innovation for innovation’s sake – but actually positive steps to improving advertising.
“Programmatic podcast ad buying is expected to grow quickly, and Acast is well placed to take advantage of this.” On the present and future state of audio, and especially what’s happening with programmatic podcast ad buying right now.
Though programmatic has been great for introducing data and automation to advertising, it also missed a big opportunity in automating the majority of deals – which happen over time, not just here and now.
2018 has been another great year for us at Netric - and by way of summarising it, we’ve put together a list of quotes from all of the interviews we’ve run on the blog, with both customers and our own team.
What do both Snapchat and Facebook/Instagram Stories have in common? If you ignore the rumours about one side copying the format from the other – the answer is vertical video.
Maria Herrström is the new Head of Delivery at Netric. Her role involves working closely with all Netric’s publisher customers, to ensure they can maximise all possible revenue opportunities.
Netric, the leading Nordic ad exchange, has partnered with Swedish brand lift tech platform Brand Metrics, enabling publishers to report branding effects on advertising campaigns delivered through its platform.
Rubicon Project, whose technology platform powers Netric, has joined five other ad exchanges in signing a commitment to efficient, transparent, and fair business practices called “Principles for a Better Programmatic Marketplace.”
Dilem Güler, Business Development Director, Bonnier News was one of the speakers at our Automation Summit in Stockholm. We caught up to get her views on what GDPR means for publishers, and the growing importance of programmatic guaranteed.
With a background in industrial engineering and economics, we’re happy to announce Ludwig Ekström joining us as New Business Director at Netric.