Video and audio/podcast are two of the most exciting areas right now - for publishers and advertisers alike. We spoke to leaders from Bonnier, IUM Norway, Relevant.fi and Netric to find out the state of programmatic video and audio right now across the Nordic region:
This year’s Stockholm Automation Summit was the biggest and best yet. With video interviews to follow, here are some photos from the day.
At the Automation Summit in Stockholm, Rubicon Project made a hugely important product announcement. Here’s what Rubicon’s CEO Michael Barrett had to say about it - and why it brings greater control and simplicity to header bidding for publishers.
In this article, I will try to explain five key new developments in programmatic right now, plus showing they’re not that complex after all. And crucially, how they’re not all just innovation for innovation’s sake – but actually positive steps to improving advertising.
“Programmatic podcast ad buying is expected to grow quickly, and Acast is well placed to take advantage of this.” On the present and future state of audio, and especially what’s happening with programmatic podcast ad buying right now.
Though programmatic has been great for introducing data and automation to advertising, it also missed a big opportunity in automating the majority of deals – which happen over time, not just here and now.
2018 has been another great year for us at Netric - and by way of summarising it, we’ve put together a list of quotes from all of the interviews we’ve run on the blog, with both customers and our own team.
What do both Snapchat and Facebook/Instagram Stories have in common? If you ignore the rumours about one side copying the format from the other – the answer is vertical video.
Maria Herrström is the new Head of Delivery at Netric. Her role involves working closely with all Netric’s publisher customers, to ensure they can maximise all possible revenue opportunities.